Corporate Strategy

Business StudiesAdvanced Level

10 flashcards

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Question

What are the key components of a corporate strategy?

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Answer

Definition

Corporate strategy encompasses the overall scope and direction of a company, including resource allocation, market positioning, and long-term objectives.

Example

A company like Apple uses a corporate strategy focused on innovation and premium branding to differentiate itself in the technology market.

Quick Tip

Think of it as the company's roadmap for success.

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